This was in an English box of 314 dip pen nibs.  The three prices indicate the three models being offered at the time.  One each for models 1, 2, and 3. 

This came from a 1913 magazine showing the 130 easy writer nib and a picture of Richard Esterbrook.

The following are courtesy of Len Provisor

513 Penesco steel dip pen nibs, advertising blotter for Wall Street, NYC

From the 1901 Pan Am Expo, That's Richard Esterbrook on the left and the famous 048 Falcon nib, one of the more frequently advertised dip pen nibs.  Back of souvenir card makes a comment about "Shot + Killed"

From the 1876 Philadelphia Centennial Exposition showing the 048 Falcon Pen